unda | Branding, Fashion Brand | Romania

<<<

Unda ⬮⬯⬮⬮

Project Type

Year

Region

Brand Designer

――

Branding, Packaging

2020

Romania

Paul Vîrlan

Unda is a fashion brand that creates women's clothing using natural fibers, featuring bold designs and playful shapes. The visual style concept of unda is inspired by Olafur Eliasson, a Danish-Icelandic artist who utilizes elemental materials like light, physical space, and air temperature to enhance the viewer's experience in his installation art.

Unda is about light, movement, colors, and shapes.

In English, “unda” means “the wave”. A wave represents celebrations,
emotions, secrets, and opportunities. Dreaming of surfing on a large wave indicates your adventurous nature of taking things positively and overcoming hard moments in your life.

Garments and shapes can expand your world and change your mood in the same way as Olafur`s light waves can challenge the way you inhabit the world.

Design Language

The design language follows the idea that the shape changes its form depending on the angle you are watching it. A circle can become an ellipse and an ellipse can become a circle. It depends on how you perceive the world.

Logo

The logo is a wordmark with letters designed to express the visual identity concept.

Brand Logotype

Decorative Brand Logotype

for a better representation of motion and shapes

Brand Logomark

designed to be used as a social media avatar.

Brand Logomark and Brand Logotype

in use on tags

Visual Identity

Unda is about light, movement, colors, and circles.

The definition of a circle is as simple as the shape. A circle is a set of all points that are at a certain distance from a center point. In three-dimensional space, a circle can be represented as an ellipse.

Unda Shapes

Because a circle does not have a distinct beginning or end, it implies movement (such as a wheel). The shape is thought to have a feminine association and is connected to love, energy, and power.

Circles also suggest infiniteness and harmony.

Plenty of circles exist all around us in nature. Because of ancient associations with the sun, moon, and Earth, there’s a cosmic and celestial link.

We also created a

Brand Signature, but why?

The short answer is "To have fun with it!" but In the end, everything is about feelings, space, and movement so we found a solution to merge the digital world, the spiritual and physical world with this Brand Signature that can be used as a minimalistic signature on all the products and materials but also a digital signature.

The symbols used in the Brand Signature can be found as ASCI characters in solid fill and stroke line versions. It can be used in keyboard-written forms of the brand name as part of texts on social media platforms, e-mails, and administrative documents.