The idea behind the poetry on the bags comes from being a kid and reading the back of cereal boxes. The poems are short, easy to understand and can range anywhere from poking fun at the government to complaining about the weather in Iceland. It’s meant to be an eye-catcher on the backside, so when the customer picks up the bag to inspect it, he holds it just a little bit longer in his hands before, hopefully, putting it in his shopping cart.