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AMAMO is a coffee shop enriching Cannes’ cultural scene with specialty coffee crafted by masters. Inspired by Brâncuși, its identity reflects the artistry of transforming ideas into form. We developed a visual identity that embodies this fusion of craftsmanship, culture, and creativity.
Industry
➝ Food and Beverage
Region
➝ France
Delivery
➝ Visual Identity
➝ Packaging
Team
➝ Paul Vîrlan
Logo
The logotype connects the experience of great coffee to modernist sculpture, embodying an aspirational lifestyle. It captures a moment of pause, inviting you to savor the aroma and taste, fully present in the now.
Packaging
The packaging architecture revolves around a set of stickers, preserving the spirit of craftsmanship. It allows the barista to pause and engage in a moment of meditation, turning each coffee bag into a unique, personal piece of art. Designed for both functionality and aesthetics, the system works as perfect balance between practicality and creative expression.
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