Gilano is a leading exporter and supplier of dates in Pakistan. Their products go directly from Pakistan's soil to the USA, UK, Canada, Japan, and Norway.
Our goal was to completely redesign the company's visual identity and develop a new packaging architecture and design for their products.
Industry
➝ Food & Drink
Region
➝ Pakistan
Delivery
➝ Rebranding
➝ Visual Identity
➝ Packaging Architecture & Design
➝ Brand Collaterals
Team
➝ Paul Vîrlan
New Logo
The old logo had a lot of difficulties in implementation because of the inconsistency in line drawing and level of detail. The solution was to design a logomark as jewelry that can work with any kind of printing technique including engraving and embossing. The new logotype is simplified keeping alive the personality of the old one but improving readability and usability.
The overall shape of the logomark can be read as a date and a date palm tree.
Visual Identity
The graphic language contains curved lines and patterns, denoting the diversity of both featured elements varies in nature. All these lines enhance the organic look and feel of the brand.
Brand fonts
Cards inside the packaging
Business card
Packaging Architecture
GILANO is about culture and heritage created by Pakistani families from all around the country. To incorporate this in our story, we created a pattern that shows unity and a color palette inspired by the dominant colors of each Pakistani region where dates are harvested.
