MIAMIUM
Project Type
Year
Region
Brand Strategist
Brand Designer
Art Director
Illustration
Copywriter
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Branding, Packaging
Sweden, China
Sylvain Racine 思大大
Paul Vîrlan 包尔唯
Paul Vîrlan 包尔唯
Mao 猫加温
Chloe 赵静雅
MIAMIUM is a Scandinavian/Nordic brand that offers tiny sweet bits of energy.
The truth is that 99% of the time, life is quite plain and silent. But thanks to that 1% of exciting moments, we can recharge with energy and just keep on going.
Logo
Brand Rhetoric
MIAMUM uses some words and phrases as sweet as the tiny bits of energy that keep you going.
Sweet tagline
The little things that keep you going.
Sweet tone of voice
A little sweet moment,
A little beauty,
A little surprise.
Enjoy little things,
Enjoy life!
A little sweet
A little surprise
1%点小甜蜜
1%点小惊喜
Typography
Brand Illustration
Packaging
Visual Style
Social Media
